Capacity Calculator
How many clients can your space handle, and what's the revenue ceiling?
Instructions: Enter your building's total square footage and your average monthly membership price. The calculator will show your maximum capacity and revenue potential.
Your average monthly membership rate
Your Capacity Numbers
93
Max Total Clients
9
Max Clients at One Time
$32,667
Max Gross Revenue / Month
$9,800
Max Profit / Month
Based on 15 sq ft per client (total capacity) and 150 sq ft per client (simultaneous). Profit assumes 30% net margin.
Staffing & Scheduling
How many coaches and admin staff does your client load require?
Instructions: Enter your current active client count, their average weekly attendance (pull from your CRM), and your session capacity (e.g. 6 for small group personal training).
Pull from your CRM, don't guess
e.g. SGPT = 6 clients per session
Your Staffing Needs
125
Total Visits Per Week
20.8
Sessions Needed Per Week
0.69
FTE* Coaches Needed
0.33
FTE* Admin Needed
*FTE = Full-Time Equivalent. A coach FTE = 30 hours/week of coaching. An admin FTE = 40 hours/week, needed per 150 clients.
Growth Projector
Reverse-engineer the lead flow you need to hit your revenue target.
Instructions: Enter how much you want to grow monthly revenue, your average client value, churn rate, current clients, and desired timeline. The calculator shows exactly how many leads and appointments you need.
What It Takes
1
Clients Lost Per Month
64
Total New Clients Needed
76
Total Appointments Needed
230
Total Leads Needed
Monthly Breakdown
6
New Clients Per Month
7
Appointments Per Month
21
Leads Per Month
*Assuming an average close rate & show rate of 85%. **Assuming an average conversion of 33% of leads to appointments.
Marketing Calculator
How many leads do you need, and what should you spend to get them?
Instructions: Enter your desired new clients this month on the left, and your actual last-30-days performance on the right. The calculator shows your required lead flow, marketing spend, cost per lead, and ROAS.
Your Marketing Numbers
12
Appointments Needed*
36
Leads Needed**
$891
Monthly Marketing Spend Required
Your Current Performance
$50.00
Cost Per Lead
200%
Return On Ad Spend (ROAS)
*Assuming a close rate & show rate of 85%. **Assuming 33% of leads convert to appointments. Cost per lead under $25 is great. ROAS above 100% means you're profitable on ad spend.
Expense Tracker
Enter your monthly gross revenue to see your operating, payroll, and profit targets.
Instructions: Enter your gross revenue for each month. The calculator applies the 30/40/30 rule: max 30% base operating expenses, max 40% payroll, and target 30% profit.
| Month | Gross Revenue | Max Base Operating (30%) | Max Payroll (40%) | Profit (30%) |
|---|---|---|---|---|
| TOTALS | $0 | $0 | $0 | $0 |
The 30/40/30 rule: keep base operating expenses at or below 30% of gross revenue, payroll at or below 40%, leaving 30% as owner profit.