The Complete Gym Operating System
Five interconnected systems that run your gym—so you don’t have to run everything yourself. Demand. Conversion. Retention. Delegation. Wealth.
Revenue fluctuates month to month. Every lead, every sale, every decision runs through you. There’s no delegation structure, no repeatable process, no compounding engine.
You’re not missing effort. You’re missing an operating system.
Everything flows through you
5 systems running for you
Each pillar connects to and strengthens the others. This isn’t a course—it’s a machine you install in your business.
Predictable lead generation across ads, referrals, partnerships, and content. Never wonder where your next client is coming from again.
Consistent lead flow every weekA proven sales process—from consultation scripts to trial offers to onboarding sequences—that converts at 60–80%.
60–80% conversion rateClient success tracking, automated check-ins, milestone celebrations, and re-engagement sequences that keep members coming back.
80%+ client retentionOrg chart clarity, role definitions, SOPs, and a hiring playbook. Remove yourself as the bottleneck so the gym runs without you.
Owner freedom built inProfit-first financial model, proper owner compensation, reinvestment strategy, and long-term asset planning for real wealth.
Profit-first from day oneWe don’t hand you a course and wish you luck. Over 30 days, we install the full operating system into your business—week by week.
Average results from gym owners who install the full operating system in their first 90 days.
Live calls every week with Pat & Doug. Implementation-focused. Bring your problems, leave with solutions.
A dedicated strategy session each month to review your numbers, troubleshoot bottlenecks, and plan your next moves.
Every SOP, script, email, ad template, onboarding sequence, and financial model—ready to plug into your business.
Structured 30-day sprints with clear milestones. No guessing what to do next—just follow the system.
Connect with other gym owners installing the same system. Share wins, get feedback, stay accountable.
You’re not working with junior coaches. You get Pat Rigsby and Doug Spurling—the people who built this.
“Before Project 500, I was the bottleneck in every part of my business. Within two months of installing the system, we added $12K in monthly revenue and I finally took a week off without the gym falling apart.”
“The retention machine alone was worth it. We went from losing 15–20 members a month to keeping 82% of our clients long-term. The whole system just compounds on itself.”
“I used to wing every consultation. Now we have a process that converts at 73%. That alone added $9K in the first month. Pat and Doug don’t just teach—they install.”
You’ve built something real. You have members, revenue, and a team (or the need for one). But growth has stalled because everything depends on you. This is how you break through.
If you install the system and don’t see a measurable return on your investment within 90 days, we’ll work with you for free until you do. We stand behind the system because it works.
per month · cancel anytime
Fill out the form below and we’ll reach out within 24 hours to schedule your kick-off call and begin your 30-day install.
We’ll reach out within 24 hours to schedule your kick-off call. Welcome to Project 500.