• How to Choose a Gym Business Coach: Fit, Costs and Questions to Ask

  To choose a gym business coach, look for four things: a written plan for your gym every month, a weekly check-in that holds you to it, advice built for your…

• How ITS Fitness Grew From 9 Clients to 377 in About 10 Years: A Gym Business Coaching Case Study

  Levi Memmer started working with me in 2012 with fewer than 10 clients. By September 2022, ITS Fitness had 377 clients, about $55K to $60K a month in…

• How Much Do Gym Owners Make? Separate Salary, Profit and Take-Home Pay

  How much gym owners make varies widely, and many make less than they think. A 2022 industry survey of gym owners found about half take home under $4,000 a…

• Gym Profit Margin: How to Calculate It and Find What to Fix

  Gym profit margin is net profit divided by revenue, times 100. The catch is what counts as profit.

• Gym Marketing Plan: A 90-Day Calendar for Independent Gym Owners

  A good gym marketing plan starts with the number of new members you can actually serve, works backward to the leads you need, and puts every campaign on a…

• Gym Marketing Agency or Business Coach? How to Choose the Right Help

  Hire a gym marketing agency when your real problem is not enough of the right leads and your follow-up, offer and retention already work.

• Gym Advertising: Choose Channels, Set a Budget and Measure Results

  Gym advertising works when four things are in place first: fast follow-up, one clear offer, a landing page with one next step, and a first 30 days that…

• Facebook Ads for Personal Training Studios: Offers, Follow-Up and Measurement

  Personal training Facebook ads work when three things are ready before you spend a dollar: a fast follow-up process with a named person replying within five…

• Gym Member Retention Strategies: A System for Spotting and Addressing Drop-Off

  The gym member retention strategies that work are a system, not a list of perks. Measure monthly churn (members lost ÷ members at the start of the month),…

• How to Build a Gym Referral Program: Rules, Rewards and Examples

  A gym referral program works when you earn the referral first, make it easy for members to invite or introduce a friend, and recognize every person who…

• Gym Manager Job Description: Duties, Hiring and What You Can Afford

  A gym manager job description should make one person responsible for the gym's numbers, the team, the member experience and the sales process, and it should…

• How to Run a Gym Without Being There Every Day

  To run a gym without being there every day, first audit where your hours actually go, then hand off work in order: lead inquiries, follow-up and admin…

• Gym Sales Script: A Consultation Framework for Your Team

  The best gym sales script isn't a pitch to memorize. It's a consultation framework your whole team can run: prepare before the prospect arrives, ask…

• Gym Membership Price Increase: A Plan and Letter Template

  Before you send a gym price increase letter, confirm price is actually the problem, then run the break-even math so you know how many members could leave…

• Gym Lead Follow-Up: A Process and Message Templates for Your Team

  Good gym lead follow-up means every inquiry gets a reply within five minutes from a real, named person, by call, text and email.

• Gym Member Onboarding: A Checklist for the First 28 Days

  A gym member onboarding checklist is a day-by-day plan for a new member's first 28 days, with a named person responsible for every step.

• Semi-Private vs. Small-Group Training: A Business Guide for Gym Owners

  Semi-private training is typically 2 to 3 clients with one coach, each on an individual program.

• Personal Trainer Pay Structure: A Guide for Gym Owners

  The best personal trainer pay structure is one your margins can carry at your current occupancy, not your hoped-for occupancy.

• Gym SOPs: The First Processes to Document and Delegate

  Gym standard operating procedures are short, written instructions for the jobs your gym repeats every week.

• Gym KPIs: A Weekly Scorecard for Independent Gym Owners

  The gym KPIs that matter most for an independent training gym fit on one page. Every Friday, count leads, conversations started, intro sessions booked,…

• Should You Open a Second Gym? A Readiness Checklist

  The right time to open a second gym location is when your first location runs without you: a manager or head coach leads the floor, written standards run…

• How to Transition to Semi-Private Training Without Rushing the Change

  Semi-private training is typically 2 to 3 clients with one coach, each on an individual program.